To ship internationally or not to ship internationally? That is the question. With the Internet turning many industries into a global marketplace, it makes sense to seek out as many potential clients or customers as possible. But if you are going to ship internationally, you need to be ready for the challenges.
Shipping across an ocean requires a greater financial commitment than many are used to giving. If your profit margin is too narrow, then you may need to forgo this option as international shipping can get so costly that it diminishes the margin altogether. If you are going to pursue this route, then it is important for you to sell the right kind of product, have an eCommerce website that does much of the work for you, and not allow the new challenges to affect customer service or the quality of the product, site, or service itself.
First of all, ask yourself what the product you will be selling is, and determine if there are any new costs in doing so. With digital products, you can forgo international shipping costs while also taking advantage of the entire market. Non-digital products have an overhead to factor into the additional rates from the postal delivery service. You can check and compare the postage rates with online postage calculator. Make sure that your prices, if applicable, are high enough to take care of any potential fallback. Some companies are able to pass the shipping costs along to their customers, or they are able to split the costs outright. Some prefer to provide free shipping to create more of an incentive for a purchase. If you are new to online business then you can choose Vipparcel service to get the discount postage rate through USPS. All of these methods have their advantages and disadvantages. Just make sure you are prepared to deal with them as they arise.
Secondly, put a lot of legwork into the eCommerce site you choose. There are many out there that will handle the transaction process for you in a smooth and coherent fashion, but it's vital that you do some price comparisons along the way. There are a number of legal and financial considerations for what you send out to the overseas marketplace, and if you are not careful then you could risk losing money. An eCommerce website that uses trusted financial solutions to the overseas marketplace is one that can automate and manage many of the fears and concerns that you may have.
Last but not least, don't lose sight of the quality of customer service and the product itself. When you're dealing with another culture, communication problems can arise, so make sure that your international clients or customers have a solid understanding of what they will be getting, how it will help them, and what they must do in the event they are dissatisfied or have other questions, comments and concerns.
Posted on October 27, 2018